KFC, a global fast food restaurant, celebrated its 20th anniversary last year, launched the new recipe of New Orleans-style chicken wings, which is still very popular among consumers. It created the record of KFC's "Merical Invention from China". However, many consumers do not know that the recipe for roasted chicken wings has nothing to do with New Orleans, but authentic Chinese cuisine.
30-year-old Beijing resident Alan Li has been a loyal guest of New York's roasted chicken wings for more than a decade. He travels to KFC almost every week and thinks that any corner of New York on the other side of the earth can taste this delicacy. There are also Chinese tourists traveling to the United States who want to find a "authentic" roasted chicken when you go to New Oriental.
{99}According to statistics, the annual sales volume of KFC's New Oriental Chicken Wings in China is 480 million yuan. In 2022, the sales volume of New Oriental Chicken Wings and Hanburg will reach at least 100 million yuan. Due to the popularity of consumers, New Oriental Chicken Wings will now appear in other restaurants or street snacks.
In fact, New Oriental Chicken Wings and Big Easy (Little City, alias for New Oriental) have almost no relationship. They are just Chinese dishes, but they are difficult to find in the United States, just like Zuo Zongtang chicken commonly seen in Chinese restaurants in Americans.
Walmart, a retail industry in the China retail channel, sells bagged cold Neworian chicken wings, produced by Tyson, a U.S. food industry, and sold more than 2.5 million bags last year.
The so-called "New Orleans-style" actually refers to a marinade, which generally contains sugar or honey, garlic powder and tangerine powder, vegetable oil and a small amount of spices, such as chili powder, and is sometimes used to make chicken cubes or other chicken pieces.
Thomas DuBois, a professor at Beijing Teachers University, went to Chengdu, Sichuan, the old town of spicy Sichuan cuisine, three years ago, and took classes at the local cooking school. He came across this kind of ingredient for the first time. At that time, the cooking teacher took out the "New York Style" chicken ingredient, which attracted everyone's attention and hoped that friends living in the United States could help them buy it.
Dubos believes that Kentucky has successfully attracted Chinese consumers by its marketing strategy and the name of fried chicken wings. He said: "The dish is called "spicy chicken wings" or "New York Spicy Chicken Wings". Which one would you choose?"
Editor: Gu Zihuan